Completing the Health & Value Assessment in Propel #
When logging into Propel, the dashboard you see depends on whether your Health & Value information has already been completed.
If your Company Goals dashboard is already populated with:
- revenue charts
- profit charts
- enterprise value information
…then your Health & Value Assessment has already been completed, either:
- directly in the software
- or through an assessment shared with you by an advisor or consultant.
What Happens If the Assessment Has Not Been Completed? #
If you log in and instead see:
- an empty dashboard
- prompts to begin setup
- no company goals or value charts
…this means your Health & Value information has not yet been entered.
If you plan to use enterprise value as a way to measure business health, this assessment is the starting point.
Starting the Assessment #
To begin:
- Click Begin
- Follow the guided setup process
- Complete the business information and value driver questions
Step 1: Select Your Industry #
Choosing the correct industry is important because it helps determine:
- revenue multiples
- profit multiples
- estimated enterprise value ranges
These industry benchmarks influence your estimated valuation calculations.
Step 2: Set Your Desired Enterprise Value #
Next, you’ll define:
- your desired enterprise value
- the year you want to achieve it
This is:
the estimated future value you want the business to reach.
This does not necessarily mean:
- you plan to sell the business
- or exit the business
It can simply represent:
- a long-term strategic target
- a vision for business growth
- or a future financial milestone
Users can always return later and update these goals.
Step 3: Enter Financial Information #
The assessment then asks for:
- previous year revenue
- year-to-date revenue
- previous year profit
- year-to-date profit
The year-to-date numbers should reflect:
the most recently closed month of financials.
Example:
- If it is currently May
- and April financials are closed
…then the system should use financials through April.
Step 4: Financial Close Month #
You’ll also identify:
- which month your financials are closed through
This helps Propel correctly calculate:
- trailing financial performance
- projections
- enterprise value estimates
Step 5: Revenue & Profit Multiples #
Propel then assigns:
- maximum revenue multiple
- maximum profit multiple
These are based on:
- your industry
- benchmark data
- comparable business valuations
Example:
- 1.77x revenue
- 7.31x profit
These multiples help estimate the current value of the business.
Step 6: Configure Seasonality #
Next comes seasonality.
This section helps distribute revenue expectations across the year based on:
- busy seasons
- slower months
- recurring annual patterns
Business owners should review historical financials to determine:
- which months typically generate more revenue
- which months are slower
The total seasonality percentages must equal 100% before moving forward.
Step 7: Complete the 24 Value Drivers #
The final section includes the:
- 24 Value Driver questions
These are organized into:
- 6 business categories
The questions evaluate:
- operational maturity
- leadership
- systems
- customer diversification
- recurring revenue
- scalability
- business health
These answers generate:
- your Health Score
- and influence your estimated enterprise value.
Important Guidance While Answering #
The assessment encourages users to:
answer as accurately as possible.
If a question is unclear:
leave the score low rather than overestimating performance.
The goal is not perfection.
The goal is to establish:
- a realistic operational baseline
- and identify areas for improvement.
After Completing the Assessment #
Once all questions are completed:
- Propel processes the information
- calculates the health score
- builds the enterprise value estimates
- and launches the Health, Value, and Performance dashboards
After setup, users can:
- revisit scores
- update assessments
- document improvements
- and track operational progress over time.