The video explains why there might be a difference between what you thought your business was worth—or were offered—and the value that came back from a health and value assessment. It walks through how the assessment evaluates your business using a formula that factors in your revenue, your self-assessed health score based on a 24-question survey, and industry revenue multiples.
The health score reflects how potential buyers might apply discounts after evaluating the internal workings of your business, especially during due diligence. The video also clarifies that the revenue multiples are based on a decade of industry transaction data, and details about the calculations are provided in the full report. Viewers are encouraged to reach out to support if they have questions.